m a p i e l

As the Creative Director for Mapiel, I was responsible for designing the entire brand visual identity, from the logo to the full style guide, ensuring that every element reflected the minimalist, natural vibe we envisioned with the founder. This included defining the overall aesthetic and tone of the brand to ensure consistency across all touchpoints.

In my role as the UX/UI Designer, I worked extensively with a WordPress template, customizing and fine-tuning it to perfectly align with Mapiel’s specific needs. This involved adapting the layout and functionality to create an intuitive, user-friendly experience that complemented the brand’s values.

Additionally, I took on the role of photographer for the brand’s launch, capturing imagery that would visually tell Mapiel’s story and resonate with its target audience. The photoshoots were designed to reflect the brand’s natural and minimalist ethos, which became central to our marketing and website content.

As the Graphic Designer, I created all marketing assets, including promotional materials, social media visuals, and digital campaigns, ensuring they were aligned with the established brand identity and resonated with Mapiel’s customers.

Finally, as the web developer, I took charge of implementing the WordPress site and integrating an eCommerce plugin from Shopify to enable seamless online sales. This involved configuring the site for an intuitive and smooth shopping experience, from product browsing to checkout, ensuring Mapiel was positioned as both a sophisticated and accessible brand in the competitive cosmetics market.

My role
Creative Direction | Photograph | UX/UI | Web Developer

Softwares
Sketch | Procreate | Lightroom | WP | Shopify

Year
2019