Influencer Intelligence

Influencer Intelligence is an marketing data tool that enables users to discover the most relevant influencers for their brand.

As the Creative Director and UX/UI Designer, I led a complete redesign of the SaaS platform’s website, conceptualising and developing a new CMS template to simplify and accelerate the site-building process for the marketing team. My goal was to introduce modular design thinking to enhance flexibility and usability, while creating an intuitive workflow tailored to the team’s needs. I continue to refine and evolve the design to ensure it adapts to new requirements and delivers an optimal user experience.

My tasks
– Competitor and UX benchmarking
– User flows and journey mapping
– Wireframing and prototyping
– Modular CMS design system
– UI and interaction design for SaaS platform
– High-fidelity mockups and design specs
– Cross-team collaboration (marketing, dev, product)
– Design reviews and presentations
– Iterative refinement based on feedback
– Asset delivery and implementation support