Econsultancy
Creative Direction | UX/UI
Econsultancy is an on-demand learning platform that empowers individuals, teams, and organisations to achieve their goals efficiently, serving as the leading marketing and eCommerce upskilling provider for large, global enterprises.
As the Creative Director and UX/UI Designer, I led the creation of a new WordPress CMS template designed to improve the building process for the team. The project focused on making it faster and easier to build content, with a modular design approach that offered greater flexibility. I also ensured the template was fully responsive, providing an optimal experience across all devices. By prioritising ease of use and efficiency, I created a solution that simplified the workflow for the team, while maintaining a seamless, intuitive user experience for end-users.
My role
Creative Direction | UX/UI
Softwares
Sketch | WP | After Effect
Year
2016
My tasks
– User analysis
– Competitor analysis
– User journeys
– Stakeholder collaboration
– Style guides
– Wireframing & prototyping
– High-fidelity responsive mockups
– Design presentations
– Feedback analysis
– Accessibility checks (with Google)
– Developer collaboration
– Deliver assets
– Post-launch analysis and iterative refinement
Extra task
– Conception and realisation of a short video for promotion (redesigned in 2023)










