Design Week

Design Week is the industry-leading brand delivering daily information and inspiration across all aspects of the design industry and it’s a vital resource for designers worldwide, whether they work in consultancies, in-house or freelance.

For this personal project, I took on the role of Creative Director and UX/UI Designer to reimagine the Design Week Awards website, focusing on creating a visually-driven experience that truly reflects the essence of design excellence. My vision was to build an intuitive, engaging platform that highlights designers’ achievements through dynamic visuals and clear, impactful storytelling. My goal was to create a simpler, immersive experience where the awards take center stage, making it easier for users to navigate and celebrate the diverse range of design industries. This project gave me the opportunity to demonstrate my creative approach to usability, ensuring the site’s purpose and audience were always the main focus.

My tasks
– Competitor analysis
– User journeys
– UI design
– Micro-interactions