{"id":262,"date":"2025-01-08T18:55:40","date_gmt":"2025-01-08T17:55:40","guid":{"rendered":"https:\/\/laurahily.com\/?page_id=262"},"modified":"2025-07-01T11:46:16","modified_gmt":"2025-07-01T09:46:16","slug":"about-me","status":"publish","type":"page","link":"https:\/\/laurahily.com\/fr\/about-me\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Qui suis-je?<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Bonjour! Moi c'est Laura<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>J\u2019ai plus de 18 ans d\u2019exp\u00e9rience dans le secteur du digital, o\u00f9 je me suis sp\u00e9cialis\u00e9e dans la <strong>direction cr\u00e9ative<\/strong> et <strong>UX\/UI Design.<\/strong>Pendant cette p\u00e9riode, j\u2019ai pilot\u00e9 des projets de design pour divers produits num\u00e9riques, publications imprim\u00e9es et \u00e9v\u00e9nements \u2014 couvrant des secteurs allant de la mode \u00e0 la finance.<\/p>\n\n\n\n<p>Plus r\u00e9cemment, j\u2019ai travaill\u00e9 en tant que <strong>Responsable de la cr\u00e9ation<\/strong> pour une entreprise m\u00e9dia innovante, me concentrant sur des initiatives de rebranding et la cr\u00e9ation d\u2019exp\u00e9riences digitales originales et avant-gardistes. Ma philosophie de design repose sur la simplicit\u00e9, la clart\u00e9 et l\u2019utilisabilit\u00e9 \u2014 concevoir des produits non seulement esth\u00e9tiques, mais v\u00e9ritablement utiles.<\/p>\n\n\n\n<p>Ce qui me motive, ce n\u2019est pas simplement de \u201clivrer un design\u201d, mais de r\u00e9soudre un probl\u00e8me r\u00e9el : aider les personnes \u00e0 accomplir quelque chose de significatif avec un produit num\u00e9rique \u2014 rapidement, clairement et avec plaisir.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Ce que je peux vous apporter<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>UX\/UI Design.<\/strong> - De l\u2019id\u00e9ation \u00e0 la mise en production, je con\u00e7ois des interfaces bas\u00e9es sur les besoins utilisateurs.<\/p>\n\n\n\n<p><strong>direction cr\u00e9ative<\/strong> - Je d\u00e9finis la vision visuelle d\u2019un projet et je guide sa coh\u00e9rence sur tous les supports.<\/p>\n\n\n\n<p><strong>Strat\u00e9gie de marque &amp; storytelling visuel<\/strong> - Parce qu\u2019une identit\u00e9 forte commence par une histoire bien racont\u00e9e.<\/p>\n\n\n\n<p><strong>Wireframing &amp; Prototypage<\/strong> - Pour tester les id\u00e9es avant de les d\u00e9velopper, avec l'aide d'outils comme Sketch, Figma, Adobe ou Canva<\/p>\n\n\n\n<p><strong>Design responsive<\/strong> - Pour que l\u2019exp\u00e9rience reste fluide, quel que soit l\u2019appareil.<\/p>\n\n\n\n<p><strong>Collaboration<\/strong> - Avec les \u00e9quipes marketing, produit, d\u00e9veloppeurs et clients pour concr\u00e9tiser chaque vision.<\/p>\n\n\n\n<p><strong>Design Systems<\/strong> - \u00c9laboration de visuels coh\u00e9rents et \u00e9volutifs<\/p>\n\n\n\n<p><strong>Trend Awareness<\/strong> - Veille et analyse des tendances<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quelques clients avec qui j'ai eu le plaisir de collaborer :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"600\" src=\"https:\/\/laurahily.com\/wp-content\/uploads\/2025\/01\/LH_clients.png\" alt=\"\" class=\"wp-image-265\" srcset=\"https:\/\/laurahily.com\/wp-content\/uploads\/2025\/01\/LH_clients.png 1440w, https:\/\/laurahily.com\/wp-content\/uploads\/2025\/01\/LH_clients-300x125.png 300w, https:\/\/laurahily.com\/wp-content\/uploads\/2025\/01\/LH_clients-1024x427.png 1024w, https:\/\/laurahily.com\/wp-content\/uploads\/2025\/01\/LH_clients-768x320.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Who am I? Hi! My name is Laura I\u2019ve spent over 18 years in the digital industry, where I specialised in Creative Direction and UX\/UI Design. During this time, I led design projects for a variety of digital products, print publications, and events \u2014 spanning sectors from fashion to finance. Most recently, I worked as [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-262","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/pages\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":6,"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/pages\/262\/revisions"}],"predecessor-version":[{"id":364,"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/pages\/262\/revisions\/364"}],"wp:attachment":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/media?parent=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}