{"id":157,"date":"2025-01-03T13:55:24","date_gmt":"2025-01-03T12:55:24","guid":{"rendered":"https:\/\/laurahily.com\/?post_type=grenada_portfolio&p=157"},"modified":"2025-10-20T16:14:34","modified_gmt":"2025-10-20T14:14:34","slug":"influencer_intelligence","status":"publish","type":"grenada_portfolio","link":"https:\/\/laurahily.com\/fr\/projects\/influencer_intelligence\/","title":{"rendered":"Influencer Intelligence"},"content":{"rendered":"
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Influencer Intelligence est une plateforme marketing d\u2019analyse de donn\u00e9es, permettant aux marques d\u2019identifier les influenceurs les plus pertinents pour leurs campagnes.<\/strong><\/p>\n<\/div>\n\n\n\n

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En tant que Directrice de cr\u00e9ation et UX\/UI Designer, j\u2019ai pilot\u00e9 la refonte compl\u00e8te du site de cette plateforme SaaS.<\/strong>J\u2019ai con\u00e7u et d\u00e9velopp\u00e9 un nouveau template CMS visant \u00e0 simplifier et acc\u00e9l\u00e9rer la production de pages par l\u2019\u00e9quipe marketing. L\u2019approche reposait sur une logique de design modulaire, afin d\u2019offrir davantage de flexibilit\u00e9, de coh\u00e9rence et de facilit\u00e9 d\u2019usage, tout en structurant des parcours clairs et efficaces, adapt\u00e9s aux besoins internes.<\/p>\n\n\n\n

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Mon r\u00f4le<\/strong>
Directrice cr\u00e9ative | Webdesign<\/p>\n<\/div>\n\n\n\n

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Logiciels<\/strong>
Sketch<\/p>\n<\/div>\n\n\n\n

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Ann\u00e9e<\/strong>
2021 to now<\/p>\n<\/div>\n<\/div>\n\n\n\n

Mes missions<\/strong>
– Competitor and UX benchmarking
– User flows and journey mapping
– Wireframing and prototyping
– Modular CMS design system
– UI and interaction design for SaaS platform
– High-fidelity mockups and design specs
– Cross-team collaboration (marketing, dev, product)
– Design reviews and presentations
– Iterative refinement based on feedback
– Asset delivery and implementation support<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"II_typo_colour\"<\/figure>\n<\/div>\n\n
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\"II_login_register\"<\/figure>\n<\/div>\n\n
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\"II_Profile_page\"<\/figure>\n<\/div>\n\n
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\"II_filters\"<\/figure>\n<\/div>\n\n
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\"II_wireframes\"<\/figure>\n<\/div>","protected":false},"template":"","portfolio_category":[],"class_list":["post-157","grenada_portfolio","type-grenada_portfolio","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/grenada_portfolio\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/grenada_portfolio"}],"about":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/types\/grenada_portfolio"}],"wp:attachment":[{"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/laurahily.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}