About me

Who am I?

Hi! My name is Laura

I’ve spent over 18 years in the digital industry, where I specialised in Creative Direction and UX/UI Design. During this time, I led design projects for a variety of digital products, print publications, and events — spanning sectors from fashion to finance.

Most recently, I worked as Lead Digital Designer for a forward-thinking media company, where I focused on rebranding initiatives and building innovative digital experiences that stayed ahead of trends. My design philosophy is rooted in simplicity, clarity, and usability — creating products that are not only beautiful but genuinely useful.

Over the years, I’ve found that most client briefs share a common goal: “Make it simple, clean, user-friendly, and wrap it in a beautiful package.” While I may not call myself a “senior digital wrapper,” I’m undeniably passionate about delivering effective, simple, and beautifully crafted digital solutions that resonate with users and clients alike.

What I bring

UX/UI Design – designing user-friendly interfaces based on team brainstorming, client input, and personas

Creative Direction – concept development, visual storytelling, and brand vision

Branding & Rebranding – designing visual identities that resonate

Prototyping & Wireframing – using tools like Sketch, or Adobe XD

Responsive Web Design – accessible, modern layouts across devices

Collaboration – working seamlessly with developers, marketers, and stakeholders

Design Systems – creating scalable, consistent visual languages

Trend Awareness – translating insights into forward-thinking design